Spinach is a unique qualitative research agency. We're unique because of what we do and the way we go about it. We call it QualPlus®. We've coined the term QualPlus® because it captures not only the way we?ve evolved classic qualitative research techniques but also the spirit of restless thinking, enthusiasm and determination we bring to working on projects. It's what we do and the way we go about it - it makes the difference between run of the mill and something a bit special. We're experienced and expert at all aspects of classic qualitative research, exploring, developing and evaluating - whether it be advertising, branding, design, concepts or strategy. We work across a broad range of sectors and over half of our work involves moderating and coordinating global research projects. The "plus" element refers to the additional related disciplines we can integrate with our qualitative findings to enrich the final output. To this end, we?ve established a network of trusted collaborators including semioticians, ethnographers, creative consumers and artists and we have our own Workshop Director. We believe there is a strong link between the way you work and the quality of your work. Our office environment is inspiring and our team development processes, debrief quality and operational methods are all excellent. The benefits to our clients are clear - the highest standards of output, freshness and creativity in our approach to projects and an enthusiastic team to work with.

Qualitative Research Consultant / Moderator

• - MRS
• - AQR