Research, to a great extent, is a matter of methodology and methodology is the guide of the researcher. Methodology in research is recreating reality through abstraction. Therefore, research is an abstract and systematic process of producing information. Beginning in finding out the fact is always theoretical. A researcher examines the hypothesis that he claims with his theoretical experience and his choosing capacity in richness of concrete, thinks about the inconsistencies that come out and recreates the fact by abstracting it. In other words, he claims new theses and produces the new theoretical knowledge. In this respect, research is an exciting voyage along the boundaries of knowledge.

Full Service Market Research Agency

• - TAMOR (Turkish Association of Marketing and Opinion Researchers)