Sever Impeks, founded in 1980 by Dr. Leyla Sever - one of the first qualitative research specialists in Turkey - is an independent market research company highly specialized in qualitative research: - Utilizes a pool of expertise in a range of diverse disciplines/skills. - Individually tailors all projects to client's requirements. - Ensures high-level executive involvement at every stage of all projects. - Values good communication and close working relationships with the client. - Delivers timely actionable recommendations and relevant consumer insights. - No compromise in quality and international standards. - Ensures high degree of confidentiality. - Client portfolio comprises mainly international companies with continuous business relations. - Also works jointly with international research agencies for global/cross cultural projects. Sever Impeks has adopted a humanistic-holistic approach for deeper consumer understanding, employing projective techniques with skill and experience; for this end, Dr. Leyle Sever has pioneered the application of psychodrama techniques in qualitative research in Turkey.

Qualitative Research Consultant / Moderator

• - Market Research Society
• - Pazarlama ve Kamuoyu Arastirmacilari Dernegi