Founded with the understanding that research is not an aim in itself but a vehicle to develop correct marketing and brand strategies. Believes that effective and useful support is only possible by accurately designed, applied and evaluated research. Kalita's objective is to develop or support the development of strong, enduring and competitive brand strategies rooted from true consumer insights and well understood market dynamics derived from well designed, reliable research. Marketing and consumer research, research consultancy and brand architecture are main areas that Kalita functions.

Full Service Market Research Agency

• - Turkish Association of Marketing and Public Opinion Research