IDERIA INSIGHTS is an independent full service agency, with a special focus on Prospective Qualitative Research. We feel passionate for understanding the consumer and turning good insights into opportunities for our clients. Our PHILOSOPHY: Innovation, Involvement, Intuition, Inspiration, Interpretation. The TEAM at IDERIA INSIGHTS is enthusiastic and resolute; flexible and efficient; pro-active and rigorous. We love what we do; this is our secret for a high quality work and a strong client satisfaction. We offer a broad range of METHODOLOGIES and TECHNIQUES: - Face to face qualitative tools (FG, IDIs, triads and duos, creative workshops) - Ethnography (in home, accompanied shopping, 'a day in the life' observations) - On-line qualitative tools (FG, Bulletin Boards, personal diaries) - Strategic workshops together with client's team IDERIA INSIGHTS stands out for its INTERNATIONAL FOCUS: from Spain to the world. We have built a well-established network of international partners in Europe, US and Latin-America. Some of our areas of expertise are BRAND & COMMUNICATION (360 diagnostic, Brand Equity, Brand Building, Comms Audit...) , PRODUCT INNOVATION & MARKETING MIX (Insight & Opportunity search, Marketing Mix Optimization, Training Workshops in Creativity & Innovation), SOCIAL RESEARCH (Social trends & values, Image of politicians, Citizen engagement...).

Full Service Market Research Agency

• - AQR
• - AEDEMO