Aragon is a full service research company providing marketing research, planning and consultancy to support good business decisions. RESEARCH APPROACHES: Integration of quantitative and qualitative methods. Both are also available as on-line research. Quantitative: secondary data analysis, F2F, CATI, CAPI, CAWI, research over mail, time series and conjoint. Equipment: 12 CATI stations, Sawtooth software, custom market intelligence software, eyetracking tools Qualitative: interviews, focus groups, observation, mystery shopping. Equipment: room for implementation and observation with one-way mirror, AV technology, CAQDA, data base of potential participants. AREAS OF EXPERTISE: - Research for support of product development: multi-method approach combining observation, benchmarking and conjoint analysis (CVA-conjoint value analysis, ACA-adaptive conjoint analysis and CBC-choice based conjoint) - Research for support of planning and evaluation of communication activities supporting the whole communication cycle - Brand measurement and development (architecture, identity, positioning, extension): multi-method approach combining secondary data analysis, survey, perceptual mapping and focus groups

Full Service Market Research Agency

• - AMA
• - Slovenian Advertising Association
• - Slovenian Marketing Association