Founded in 2001, Feedback has always been driven by the singular vision of its Founder Sherif Omar, which was based on a culture of integrity. The drive to meeting client requirements including taking up even the most challenging assignments has contributed to the organization's position as one of the leading market research providers in the region. The uniqueness of FeedBack lies in its ability to change for clients. We are constantly exploring newer frontiers, including ways of doing research, as we believe that evolving business realities need innovative solutions. Currently, we have a portfolio of unique solutions, many of which are groundbreaking for the region. Our biggest strength however is the team of research professionals. Most of our team members have either grown up in the region or have spent substantial amount of time in the region. They can therefore help you in better understanding consumers in their cultural context. Further, their expertise in the areas of consumer behaviour, statistics, branding and psychology will help you translate research into actionable possibilities for business. We provide our clients with a full suite of research solutions, including standalone data collection services to analysis, reporting and market research based advisory services. In KSA, we have capabilities to reach respondents in all 13 regions. This includes some areas like Jizan and Najran that have traditionally been hard to access due to their remote location.

Data Collection / Field Services

• - AMA
• - AIMRI