MAPPERS is an independent market research agency founded in 2002 by two experienced market researchers, now with more than 20 years of expertise. We believe in the power of customization, adapting the methodologies to fit the client's context and customers' experience. We offer a full range of qualitative and quantitative studies, mix-methodologies, being committed to excellence and actionable results for each project. Logistics: we have developed our own one-way mirror facility for group discussions (near the city center) and a CATI station in Bucharest. Also, we have developed a nation-wide network of interviewers. Key areas of expertise include: - Advertising Research - Brand studies - Concept & Product Testing - Employee surveys - Segmentation Studies, Persona definition - Children/Youth studies - Price sensitivity studies - Mystery shopping studies - Organizational studies - Usability tests/ UX - Customer journey mapping - Innovation process (from problem identification to solutions' ideation) in areas such as: - Agribusiness - Automotive - Financial services - FMCGs (food, beverages, personal care products etc) - Health/ pharma - Telecom - Tobacco - Lifestyle - Chemical products

Full Service Market Research Agency

• - SORMA - Romanian Society for Marketing and Public Opinion Research
• - MSPA