iris communications believes in the motto "individual reflections in sync". Created by the dynamic duo, Maryam and Huma, iris research unit comprises of well trained and experienced professionals who work individually to achieve their goals. iris communications offers a comprehensive range of Market Research services that combine qualitative and quantitative research techniques tailored to their client's business. iris research experience encompasses investigation of several areas, some of which are mentioned below: - Advertisement/TVC testing - Pre and Post launch testing and evaluation - Brand Tracking surveys - Central locations tests - Consumer profile/habit and attitude surveys - Customer satisfaction - Household consumer panel studies - Knowledge and Attitude Practices (KAP studies) - New Product/concept/packaging tests - Pharmaceutical and healthcare surveys - Product positioning and segmentation - Qualitative studies (FGDs and IDIs) - Household immersion/Shopalongs - Mystery Buyer studies - Telephonic interviews - Syndicated studies - Youth trends tracking studies - POS material evaluation studies Our purpose statement - "With a vision to be the leading integrated marketing services organization, exceeding our client's expectations, we aspire to build life-long partnerships through unmatched commitment and creative solutions."

Full Service Market Research Agency

• - Marketing Research Society of Pakistan