Central Force Malaysia is an established market research fieldwork company since 1995. Central Force specializes in providing data collection for Qualitative, Quantitative, B2B, Pharmaceutical and Mystery Shopping studies. Central Force is managed by a team of highly experience market research fieldwork professionals with experiences ranging from between 24 to 35 years in the market research industry. Data collection methods include F2F interviews, PAPI, CATI, CAPI, WAPI, Indepths, Focus Groups. Central Force has a staff strength of 50 permanent staffs and supported by over 300 part-time interviewers, strategically located in 3 major cities providing nationwide research fieldwork services in Malaysia and in Brunei. A member of ESOMAR, Mystery Shopper Provider Association (MSPA) and Market Research Society of Malaysia (MRSM).

Data Collection / Field Services

• - Mystery Shopping Providers Association (MSPA)