Qualitative/psychological marketing research (advertising research; new product research; typology studies; packaging research; product & brand image; concept & product test). Depth interviews, group discussions and creative groups are carried out by selected and personally briefed psychologists, particularly trained in the application of specific interviewing techniques. Quantitative sociological and marketing research: the instruments used are the characteristics by their high diagnostic power and the operating style distinguishes itself by a careful quality control which also includes a specific analysis of the contents of the questionnaires. Comprehensive range of ad hoc techniques applied to all stages of product and advertising life-cycle. Facilities: TV-circuit; one way-mirror, audio-video recoding equipment.

Qualitative Research Consultant / Moderator

• - ESOMAR