Specialists in Healthcare: Marketing Research, Business and Information Consultancy. - New product tracking: AB (Attitudes and Behaviour Studies), Competitive positioning assessment and post launch monitor. - MEDI-PRAGMA has a "Hospital Unit": which covers Quali-Quantitative studies; areas such as Ethical Product Usage, High-Tech Products and Hospital Equipment. Our additional Research Services: - Euro Oncology: Quantitative audit on epidemiology, treatments and products regarding the most frequent cancers. - Seletrack: Quantitative monthly monitor on selected pathologies. - Mirror Method: Customer Satisfaction and Company Image. - OTC Omnibus: Quarterly Omnibus on Italian Pharmacists (Retail and Hospital), GPs, Paediatrician and more... - Traxer: a tracking approach of new generation - Gyroscope: finalised analysis highlighting key points in decision process of GPs - Interpersonal training - Sales Force Assessment for Manger and Reps - Network of facilities througout Italy

Full Service Market Research Agency

• - PBIRG
• - ASSIRM
• - AMA
• - EphMRA