Quantum is about clear thinking in a complex, ever changing world and we focus on thought leadership by pushing the frontiers of consumer understanding. Just as cosmology is a study of the universe as a whole, our unique brand of ‘consumology’ studies the consumer as a whole. The Quantum credo is to channel emergence and there is a constant quest for the next adjacent possibility, idea or thought along with an insistent navigation of current realities to reach it. Quantum Consumer Solutions comprises four divisions: 1. Quantum Qualitative: An incisive understanding of the consumer to identify anxieties and motivations that underlie behavior. 2. Quantum Ethnography: The exploration of consumer and brand cultures that come from a rigorous observation of consumer behavior. 3. Quantum 360: A consumer consulting division that uses a co creation based approach that takes insights all the way to solutions. 4. Quantum Live: A first hand experience of how the consumer transacts with brands and interacts with the environment. These divisions come together to partner the strategic planning process for a wide spectrum of brands across the globe. Our collective expertise is an effective tool for any marketer whose strategies and blueprints need to evolve from a deep and robust understanding of the consumer.

Qualitative Research Consultant / Moderator

• - Market Research Society of India, Market Research Society of Singapore