Sommer Research is a full service agency with particular focus on qualitative, prospective and international research. Founded by Prof. Dr. Sommer, it is dedicated to consumer understanding via high standard, state-of-the-art methods. METHODS - In-depth interviews, ethnographic interviews, focus groups - Car clinics, interface clinics - Desk research, semiotics - Expert panels - Trend research trendscouting® Scenario building, lead user research and more - Quantitative research - Online research, also qualitative - Innovative methods ACTIVITY FIELDS - Automotive - Health care - Food and beverages - Fragrances, cosmetics - Luxury products - Fashion, design - Consumer electronics - Media - and others TYPES OF RESEARCH - Target studies, segmentation - Trend research - Product studies, incl. product development - Design studies - Communication studies - Brand and corporate studies FURTHER SERVICES - Strategic consulting - In-house workshops/trainings, e.g. equity building, product development, research methods SPECIFICS - Worldwide network of partner-agencies - Worldwide network of trend scouts

Full Service Market Research Agency

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