Benchmark Research Consulting Group also is known as BRG Consultancy is a full-service Qualitative Agency that blends psychographics segmentation, consumer behavior, human psychology into marketing research methods. BRG Consultancy utilizes focus groups, individual checklist screening, in-depth interviews, psychographic pathway ethnography, and more than 12 proprietaries comprehensive research methodologies to provide fresh and insightful solutions for all clients. Also, BRG Consultancy has in-house recruitment department and QC team to overcome the recruitment issues in China. We are the only qualitative agency that offers a transparency of recruitment process and three layers of qualitative QC process to ensure the client's always filled with 99.9% of respondents accuracy and insights. Services offered: Qualitative Market and Consumer Research; Focus Groups; Individual interviews; Online surveys; Autoethnography; IHV consumer workshop; Consumer connects; Workshops; Brand Strategy; Brand platform development; Brand valuation; Brand Management; Brand implementation research & assessment; Brand Name Creation and Testing.

Consulting services

• - AMA
• - MRA
• - QRCA
• - CIM
• - CMRA